What are your strategies for local SEO? For example, if you had a web design company in Lincoln, Nebraska, what would you do for your website from an SEO perspective?

Be sure you use the <address> HTML tag and place your address in it. If you don't want to use your home address use a PO Box or a UPS store address (be sure to have a box there). Place it in the footer of your website and on your contact page.